A marketing framework based on four elements: Product, Price, Place, and Promotion. It provides a structured way to plan marketing strategy from the seller's perspective. The 4P model is often contrasted with the 4C framework, which takes the customer's viewpoint.

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• 2017h29h #2マーケティングミックスの検討に用いる考え方の一つであり，売り手側の視点を分類したものはどれか。