A strategic approach that creates uncontested new market space — the 'blue ocean' — thereby making competition irrelevant. In contrast to competing in existing crowded markets ('red oceans'), blue ocean strategy focuses on delivering new value to open up untapped demand. Proposed by W. Chan Kim and Renée Mauborgne, it centers on the concept of value innovation.

Past questions testing this term · 1 questions

• 2015h27a #14ブルーオーシャン戦略の説明として，適切なものはどれか。