In Kotler's competitive-position framework, the challenger is a company ranked second or lower but still near the top of the market. Its strategy involves attacking regions or segments where the leader has not yet strengthened its position, sometimes engaging the leader head-on, and at other times taking share from lower-ranked followers.

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• 2012h24a #19企業を，市場における競争上の地位によって，リーダ，チャレンジャ，フォロワ，ニッチャに分類したとき，チャレンジャの戦略の特徴として，最も適切なものはどれか。