Commoditization refers to the process by which competing products flood the market, eroding functional differentiation between products until competition is based solely on price. Even when a company launches a new product, rivals may quickly follow, reducing its uniqueness and potentially triggering a price war. Avoiding commoditization through differentiation and brand building is a key strategic challenge for businesses.

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• 2015h27h #17企業の商品戦略上留意すべき事象である“コモディティ化”の事例はどれか。