An intangible asset that causes consumers to associate a company's name or logo with the quality and reliability of its products or services. Strengthening a corporate brand aims to establish competitive advantage, increase customer purchase intent, and build trust in the company. Unlike individual product brands, it relates to the reputation of the entire organization.

Past questions testing this term · 1 questions

• 2019h31h #21コーポレートブランドを高める目的として，最も適切なものはどれか。