One of the consumer categories in innovation diffusion theory, representing the second-earliest group to adopt new products or services after Innovators. Early adopters evaluate the value of an innovation independently before adopting it, and their strong influence on others (opinion leaders) makes them a key factor in whether an innovation spreads to the majority.

Past questions testing this term · 1 questions

• 2021r03 #8画期的な製品やサービスが消費者に浸透するに当たり，イノベーションへの関心や活用の時期によって消費者をアーリーアダプタ，アーリーマジョリティ，イノベータ，ラガード…