A marketing approach that attracts potential customers by publishing valuable content through blogs, social media, and search engine optimization, drawing in people who are already actively seeking relevant information. Unlike outbound marketing, which pushes messages out to a broad audience, inbound marketing is initiated by the customer's own interest. The goal is to nurture these leads and ultimately convert them into paying customers.

Past questions testing this term · 1 questions

• 2019r01a #15自社の商品やサービスの情報を主体的に収集する見込み客の獲得を目的に，企業が SNS やブログ，検索エンジンなどを利用して商品やサービスに関連する情報を発信する。…