Market penetration strategy is positioned in the existing-market/existing-product cell of the Ansoff Matrix and aims to grow the business by increasing market share with current products in current markets. Common approaches include winning customers from competitors and increasing purchase frequency among existing customers. While it carries lower risk, growth potential is constrained when the market becomes saturated.

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• 2019h31h #5既存市場と新市場，既存製品と新製品でできるマトリックスの四つのセルに企業の成長戦略を表す市場開発戦略，市場浸透戦略，製品開発戦略，多角化戦略を位置付けるとき，市…