Marketing Automation (MA) refers to the use of software to automate and streamline a series of marketing activities such as identifying, acquiring, and nurturing prospective customers. It collects and analyzes customer behavior data to deliver timely, targeted communications automatically, improving sales efficiency. Unlike RPA or general data analytics tools, MA is specifically focused on managing and converting sales leads.

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• 2024r06 #1マーケティングオートメーション（MA）に関する記述として，最も適切なものはどれか。