Merchandising refers to the set of activities — including product selection, store display, pricing, and promotional campaigns — that retailers undertake to present goods and services in a form that meets consumer needs. The underlying goal is to offer the right product, in the right place and quantity, at the right time and price.

Past questions testing this term · 2 questions

• 2021r03 #16マーチャンダイジングの説明として，適切なものはどれか。
• 2016h28a #30店舗での陳列, 販促キャンペーンなど, 消費者のニーズに合致するような形態で商品を提供するために行う一連の活動を示す用語として, 適切なものはどれか。