A niche strategy involves concentrating resources on a small, underserved market segment in order to avoid intense competition and establish a competitive advantage. By focusing on a specific customer group or region that larger competitors find unattractive, a company can leverage its distinctive strengths to the fullest.

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• 2009h21h #4商品市場での過当な競争を避け，まだ顧客のニーズが満たされていない市場のすきま，すなわち小さな市場セグメントに焦点を合わせた事業展開で，競争優位を確保しようとする…