One-to-one marketing is a marketing approach that grasps the individual needs, purchase history, and behavioral tendencies of each customer in order to deliver personalized products, services, and information. Standing in contrast to mass marketing, it has become increasingly practicable with the spread of CRM systems and data-analytics technologies.

Past questions testing this term · 1 questions

• 2016h28h #29一人一人のニーズを把握し，それを充足する製品やサービスを提供しようとするマーケティング手法はどれか。