An internet advertising method in which promotional emails are sent to recipients who have given prior consent, with content tailored to their interests. Because recipients have actively subscribed, opt-in email advertising tends to achieve higher open and response rates than unsolicited mail. Unlike spam, it is a legally compliant advertising delivery method based on the recipient's consent.

Past questions testing this term · 1 questions

• 2013h25a #9インターネットを利用した広告において，あらかじめ受信者からの同意を得て，受信者の興味がある分野についての広告をメールで送るものはどれか。