A pull strategy is a promotional marketing approach in which a manufacturer stimulates end-consumer demand through advertising and mass communication, motivating consumers to seek out the product at retail outlets. Unlike a push strategy, which incentivizes sales channels and distributors, a pull strategy focuses on building brand awareness and desire at the consumer level. Television commercials and social media advertising are classic examples.

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• 2012h24a #26マーケティングミックスの4P の一つであるプロモーションの戦略には，プッシュ戦略とプル戦略がある。メーカの販売促進策のうち，プル戦略に該当するものはどれか。