Cross-selling is a sales technique in which a customer who is buying or has already bought one product is offered related or complementary products. For example, recommending ski wear to a customer purchasing ski equipment is a classic example. It increases the average transaction value and is often used alongside CRM systems to identify and act on related purchase opportunities.

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• 2012h24h #12顧客に対する販売手法のうち，クロスセリングの事例として，適切なものはどれか。