One of the four competitive position types in market theory, referring to a company that imitates the market leader's products and strategies, focuses on cost reduction, and competes on price to maintain or grow its market share. A follower avoids direct confrontation with larger rivals and seeks a stable position rather than challenging for market leadership. The concept comes from Kotler's competitive position framework.

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• 2010h22a #7業界内の企業の地位は，リーダ，チャレンジャ，フォロワ，ニッチャの四つに分類できる。フォロワのとる競争戦略として，最も適切なものはどれか。