Market penetration is one of the four growth strategies in the Ansoff Matrix, referring to the approach of selling existing products more aggressively in existing markets. Typical tactics include increasing the sales force, intensifying promotional activities, and improving market share. It involves the least risk among the four strategies since it relies on existing products and markets.

Past questions testing this term · 1 questions

• 2018h30h #1製品と市場が，それぞれ既存のものか新規のものかで，事業戦略を“市場浸透”，“新製品開発”，“市場開拓”，“多角化”の四つに分類するとき，“市場浸透”の事例に該当…