A framework for analyzing the macro-environment surrounding a company from four perspectives: Politics, Economy, Society, and Technology. It is used to systematically identify external market factors and is applied in new product development and business strategy planning. For example, trends in an aging population rate fall under the Society dimension.

Past questions testing this term · 1 questions

• 2019r01a #32一般消費者向けの製品を製造している A 社では，新製品の開発に当たって，市場を取り巻くマクロ環境を政治，経済，社会，技術の観点について分析することにした。このと…