PPM (Product Portfolio Management) analysis is a strategic management framework that classifies a company's products or business units along two axes—market growth rate and relative market share—to guide capital allocation and investment priorities. Also known as the BCG Matrix, it groups products into four categories: Stars, Cash Cows, Question Marks, and Dogs. It provides a visual overview of a company's portfolio to optimize resource allocation based on future potential and competitive strength.

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• 2018h30a #26中堅家電メーカ A 社では，自社の製品群に対する資金投資の優先度を検討するために，将来性と競争力によって製品をグループ分けしたい。このとき用いる分析手法として，…