A marketing approach that divides the overall market into multiple segments and then focuses resources on a selected few. Unlike undifferentiated mass marketing, it tailors products, services, and promotional activities to the specific needs of chosen customer groups. Market segmentation is a prerequisite, making the choice of segmentation criteria and target segments the core processes.

Past questions testing this term · 1 questions

• 2013h25a #22ターゲットマーケティングの説明として、適切なものはどれか。